A better formula for formula.™

We built ByHeart from the ground up to obsessively innovate and improve on behalf of babies and their parents—which means going further in every way. 

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Mount Everest’s got nothing on us.

When it comes to standards this sky high, there are no shortcuts. Ever.

Science

Breast milk science IS a thing (and it’s our thing!). That’s why we worked with the leading scientists and researchers in the field, working hand-in-hand with them to help solve one of the biggest gaps between breastmilk and formula—protein! Together we developed a patented protein blend that’s closest to breast milk.

Sourcing

We believe shaking the hands of the people we’re doing business with is not just a plus, but a non-negotiable. We work exclusively with suppliers we know and trust and, more than that, suppliers who share our core beliefs and values. We’re proud of every partner we choose to work with.

Manufacturing

We’re the first new US infant formula manufacturer in 15 years—owning end-to-end manufacturing. And that’s a big deal because what you own, you can control. We’re thrilled to own factories across the country now, in Pennsylvania, Iowa and Oregon.

Testing

The first 1,000 days of a baby’s life are crucial for the development of their body, brain, metabolism, and immune system! That’s why we’re so proud to be the only US-made infant formula to receive Clean Label Project’s First 1,000 Day Promise Certification—their highest tier thanks to rigorous third-party contaminant testing.

Packaging

It’s so much more than just a pretty can. Ours is all-metal, so if you don’t reuse it in one of the fabulous ways you’ll find on our Instagram @byheart (hello, flower planter!), you can feel good about chucking it in the recycling bin. Plus, our ingenious Scoop Lock technology, means you never have to dig in the powder to find the scoop.

Our product philosophy

Make it ourselves. Using the latest breast milk science. Using the best ingredients. Without any compromises at any point in the process. With small batch manufacturing. With love and care. Putting parents and babies first. 

BREAST MILK SCIENCE UNCOMPROMISING STANDARDS OUR OWN MANUFACTURING SMALL BATCH BLENDED PUTTING BABIES AND PARENTS FIRST

End-to-end is just the beginning.

We’re here to innovate everything, even our manufacturing processes. That’s why we built from the ground up—to become the first new infant formula manufacturer in the US in 15 years (we’re one of only five in the entire country)—owning our entire manufacturing process soup to nuts.

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“Above and beyond” is our middle name.

To become Clean Label Project Certified, you have to test for 400 contaminants…we test for 700. In 2021, we were the first infant formula to receive this certification (and to win their highest-tier Purity Award!). 

The proof is in the softer poops.

Not to mention easier digestion, less spit up, and longer stretches between nighttime feeds at four months (compared to a commercial infant formula).

We proved these benefits and more in our clinical trial, the largest by a new infant formula brand in 25 years!

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