Next-generation gentle starts with a patent.
Specifically, our patented protein blend! With the #1 protein in breast milk (at actual breast milk levels!), get ready for easy-to-digest goodness inside.
*Based on IQVIA ProVoice Survey of Pediatricians May 2024.
Our patented protein blend gets closest to breast milk.
This proprietary blend combines:
And unlike other formulas, we have it at actual breast milk levels! Bonus: It contains tryptophan—which has been shown to help babies fall asleep faster.
Alpha-lac
The #1 protein found in breast milk that supports baby’s growth and digestion.
The protein in this early breast milk or “liquid gold” aids in iron absorption (which is a critical mineral for baby’s development).
Lactoferrin
The #1 protein found in colostrum that supports gut and immune health.
Partially hydrolyzed proteins paired with nutritious whole proteins make for a blend that’s also gentle on tummies.
Partially hydrolyzed proteins
These broken down proteins are easy to digest (which = happy tummies).
Our benefits aren’t just claimed. They’re clinically proven.*
We ran one of the largest clinical trials for infant formula in 25 years—including 311 babies over 6 months. We’re also the only new brand to add a comparison to breast milk. All this allows us to understand our closeness to nature’s most super superfood and all of its magical benefits.
Shop Our Infant Formula- Easier digestion
- LESS SPITUP
- SOFTER POOPS
- enhanced nutrient absorption
- more efficient weight gain
- Longer stretches between nighttime feeds**
- Plus, our formula also supports: Brain & eye development, immune health and gut health.
*vs. a leading infant formula
**at 4 months of age
We never skim on healthy fats.
Breast milk doesn’t skim the fat, so why would we? ByHeart is made with only organic, grass-fed whole milk.
FOR BRAIN DEVELOPMENT
Whole milk is full of delicious healthy fats like naturally-occurring MFGM—a complex blend of fats and proteins also found in breast milk. It’s crucial for baby’s brain development and growth (and has also been associated with a healthy microbiome).
FOR EASY DIGESTION
Whole milk has plenty of easy-to-absorb fatty acids which helps keep baby’s poops softer.
FOR EYE HEALTH
Whole milk contains over 5x as much lutein (a naturally occurring antioxidant beneficial for eye health and cognitive function) as skim milk.
FOR IMMUNE SUPPORT
Whole milk has 3.5x times the amount of beta-carotene as skim, which converts into Vitamin A—an essential vitamin for a strong immune system.
FOR THE ENVIRONMENT
Grass-fed milk has more Omega-3s than conventional milk, and these cows require less water than grain-fed cows.
Setting a higher standard for standards.
To get a Clean Label Project Purity Award, you have to test for 400 contaminants. We test for more than 700.
To make a better formula, you have to change how you everything about formula.
Our mission is to make the best formula on earth. We believe formula is the most important food for the most important people. And we’ve built our company to deliver on that belief, in every way.
Openhearted Initiative
Because there’s no such thing as other people’s babies.
Every parent who purchases a Feeding Plan automatically contributes to Open-Hearted—our donation program in partnership with Baby2Baby. Together, we work with local organizations to get infant formula, nutrition education, and family support to those who need it most. Our goal? Ending food insecurity for babies. Until that day comes, we are working towards 5 million feeds by 2028.
Some exciting news for the formula industry.