It all started with (you guessed it!) breast milk.

It’s our blueprint. Our north star. And our goal has always been to get as close as humanly possible to this magical superfood. That’s why we hired the leading breast milk scientists and researchers, because just like raising a child, raising the bar on infant formula takes a village.

And not just that! We conducted the largest clinical trial by a new infant formula brand in 25 years—the first of which to add a comparison to breast milk. Because if you want to get closer to breast milk, you have to actually compare yourself to breast milk.

So how exactly do we get closest to breast milk?

Our patented protein blend! Which combines:


The #1 protein found in breast milk (and we have it at actual breast milk levels).


The #1 protein found in colostrum (AKA, early breast milk or “liquid gold”).

Whole & broken down (partially hydrolyzed) proteins

Most formulas use one or the other. Breast milk has both, and so do we.

Our magic ingredient?

All of them. We’re proud to include: 

Organic grass-fed whole milk—not skim.

Unlike skim, whole milk is full of natural, healthy fats. Research shows that whole milk fats (such as naturally occurring MFGM) play an important role in baby’s brain development and growth. And we’re the only US-made infant formula to use organic, grass-fed, whole milk.

Organic prebiotics.

We included lactose-derived, prebiotic GOS (i.e. galacto-oligosaccharide) that helps support the growth of good bacteria in baby’s gut. Did you know: GOS also keeps baby’s poops softer—so they’re more like breastfed poops!

Carbs from lactose. 

Just like breast milk, our formula uses lactose as its primary carbohydrate, instead of added glucose (think: corn syrup and maltodextrin), which can change the composition of the gut microbiome. No thanks!

Plant-based DHA and ARA.

A key omega-3 fatty acid found in breast milk, research shows DHA supports brain function and eye health. Our algae-sourced DHA (that comes from a super easy-to-pronounce sea plant called schizochytrium) is particularly powerful when paired with ARA. In fact, the relationship between the two has been shown to have a direct impact on baby’s neurodevelopment.

Full Ingredient List

organic whole milk*, lactose, organic vegetable oils (organic high oleic sunflower, organic low erucic rapeseed, organic coconut, organic sunflower), organic galactooligosaccharides°, organic lactose, alpha-lactalbumin** whey protein, whey protein hydrolysate, less than 1%: lactoferrin***, dha algal oil8 (schizochytrium), mortierella alpina oil¥, vitamin a palmitate, vitamin d3, vitamin e acetate, vitamin k1, thiamine hydrochloride, riboflavin, vitamin b6 hydrochloride, vitamin b12, niacinamide, calcium pantothenate, folic acid, biotin, ascorbic acid, mixed tocopherols, ascorbyl palmitate, l-carnitine, inositol, calcium phosphate, sodium citrate, calcium carbonate, potassium citrate, ferrous sulfate, potassium chloride, magnesium phosphate, calcium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenate, potassium bicarbonate, choline chloride. contains: milk *FIRST US INFANT FORMULA TO INCLUDE ORGANIC, GRASS-FED WHOLE MILK **FIRST US INFANT FORMULA AT BREAST MILK LEVELS ***A KEY PROTEIN FOUND IN BREAST MILK AND COLOCTRUM °A PREBIOTIC FIBER 8OMEGA-3 FATTY ACID ¥OMEGA-6 FATTY ACID


“Above and beyond” is our middle name. 

Let’s just say our ingredients were the first to win Clean Label Project’s highest-tier Purity Award (big deal).

And we’re just as meticulous about the things we DON’T include.

  • No Corn Syrup

  • No Gluten

  • No GMO


  • No Soy




Great partnerships = greener pastures.

We’re proud to work with our global circle of suppliers, directly—forming close relationships built on values and trust. (And these udderly charming new friends don’t hurt either.)

Meet Buttercup!

Buttercup is 4 years old, a proud Pisces, and her favorite food is Merion Kentucky Bluegrass. This gorgeous lady lives at one of the family-run farms that provide us with the organic, grass-fed whole milk we use in our formula. 

Meet Clarabelle!

At just 2 years old, Clarabelle is already one of the most well-liked cows on her farm in Sonoma County. A real girls-girl, Clarabelle loves to be groomed and to socialize with her friends. She’ll never say no to grazing (or a nap!) and we’re so grateful for the delicious milk she provides.

Good things come in small batches.

Our small batch process minimizes the time it takes to produce our formula in order to protect the integrity of the (healthy!) fats. Exposing these fats at a high heat for an extended period of time can actually impact the color, taste, texture and smell of the formula. Less time + less heat = small batch goodness.

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