Our benefits aren’t just claimed, they’re clinically proven.*
We ran the largest clinical trial by a new infant formula brand in 25 years—including 311 babies over 6 months. We’re also the only new brand to add a comparison to breast milk. All this allows us to understand our closeness to nature’s most super superfood and all of its magical benefits.
Shop Our Infant Formula- Easier digestion
- LESS SPITUP
- SOFTER POOPS
- enhanced nutrient absorption
- more efficient weight gain
- Longer stretches between nighttime feeds**
- Plus, our formula also supports: Brain & eye development, immune health and gut health.
*vs. a leading infant formula
**at 4 months of age
So how exactly do we get closest to breast milk?
Our patented protein blend! Which combines:
Research shows it supports baby’s growth and easier digestion, plus it’s high in tryptophan—which has been shown to help babies fall asleep faster.
Alpha-lac
The #1 protein found in breast milk (and we have it at actual breast milk levels).
Research shows it supports gut and immune health—plus, it aids in iron absorption (which is a critical mineral for baby’s development)
Lactoferrin
The #1 protein found in colostrum (AKA, early breast milk or “liquid gold”).
Research shows that whole proteins are full of nutrition, and broken down proteins are easier-to-digest. Together, they make for a nutritious blend that’s also easy on tummies.
Whole & broken down (partially hydrolyzed) proteins
Most formulas use one or the other. Breast milk has both, and so do we.
The only US-made infant formula company to use organic, grass-fed whole milk, not skim.
Whole milk is full of healthy fats—and breast milk is too! Research shows that whole milk fats (such as naturally occurring MFGM) play an important role in baby’s brain development and growth.
Setting a higher standard for standards.
To get a Clean Label Project Purity Award, you have to test for 400 contaminants. We test for more than 700.
To make a better formula, you have to change how you "everything" about formula.
Our mission is to make the best formula on earth. We believe formula is the most important food for the most important people. And we’ve built our company to deliver on that belief, in every way.
Openhearted Initiative
Because there’s no such thing as other people’s babies.
Every parent who purchases a Feeding Plan automatically contributes to OpenHearted—our donation program in partnership with Baby2Baby. Together, we work with local organizations to get infant formula, nutrition education, and family support to those who need it most. Our goal? Donate 5 million feeds in 5 years.