ByHeart Expands into Walmart, Whole Foods Market, and Wegmans, Increasing Retail Presence Over 200% to Bring Next-Generation Baby Formula to Families Nationwide

October 17, 2024

NEW YORK--(BUSINESS WIRE)--Today, ByHeart, the evidence-backed infant nutrition company, announced its expansion into Walmart, Whole Foods Market, and Wegmans stores — bringing its clinically-proven, clean baby formula to more families across the country through trusted retailers. This launch marks more than a 200% increase in ByHeart’s retail footprint in just one year, continuing its commitment to making its infant formula accessible to more parents and their babies.

In September, ByHeart became available in over 1,100 Walmart stores nationwide and now, they are available at select Whole Foods Market and Wegmans locations nationwide, ensuring availability where more than 70% of U.S. infant formula is sold. ByHeart’s formula meets Whole Foods Market’s rigorous ingredient quality standards while also being clinically proven to provide key benefits parents look for like easy digestion, efficient growth, and enhanced nutrient absorption — offering parents a no-compromise solution.

ByHeart’s innovative formula, the only infant formula in the U.S. to combine certified organic, grass-fed whole milk and a patented protein blend closest to breast milk, is now available in major retailers, alongside its existing direct-to-consumer subscription and a la carte options.

“When I first became a parent, it felt impossible to find a formula that met all my needs, and I knew I wasn’t alone. We created ByHeart — a recipe completely built from scratch in our own facilities that parents can trust to be both clean and clinically proven to support their baby’s health — to ensure parents never have to compromise,” said Mia Funt, Co-Founder and President of ByHeart. “Launching in Walmart, Whole Foods Market, and Wegmans is a big milestone in our mission to offer the best options for families and their babies — making our products accessible wherever they shop.”

“ByHeart’s innovative approach to infant formula brings something truly special to our shelves,” said Yesenia Juergens, Principal Category Merchant at Whole Foods Market. “We’re thrilled to offer parents a new option that combines high-quality ingredients that make it easier for families to find the nutrition they trust for their little ones.”

ByHeart’s commitment to quality extends beyond its formula. The company maintains control over every step of the manufacturing process through its own facilities, ensuring consistency and trust for parents across all channels — from direct-to-consumer options to major retail partners. Their product-first approach has propelled them into a top 10% product in the addressable US Infant Formula Category in less than 1 year in the market.¹

“As someone who grew up in rural America, it’s incredibly rewarding to know that we’re obsessively improving on ways to reach parents and making reliable nutrition more accessible to everyone,” said Rachel Bradshaw, VP of Retail. “This expansion means that more families, no matter where or how they choose to shop, can nourish their little ones with confidence and care.”

This simultaneous launch at Whole Foods Market, known for its high quality and rigorous ingredient standards, and Walmart and Wegmans, leaders in making essential products widely accessible, highlights ByHeart’s commitment to both premium quality and national accessibility. ByHeart continues to ensure parents can trust the formula they choose for their babies will be available when and where they shop — making feeding decisions easier and more reliable. For more information about ByHeart’s Whole Nutrition Infant Formula, please visit https://byheart.com.