ByHeart Becomes First and Only US-Made Infant Formula to Achieve Clean Label Project's "First 1000 Day Promise Certification"

October 24, 2023

• ByHeart qualified for this accolade by meeting CLP's most stringent compliance requirements to date, inclusive of rigorous testing for pesticide, glyphosate, heavy metal, plasticizers, and prohibited ingredients
• The certification is the first to utilize elements of EU regulations to set maximum contaminant thresholds in US consumer products targeting pregnant women, infants, lactating mothers, and children
• ByHeart is the only formula company to receive all three Clean Label Project awards - Purity Award, Pesticide Free Award, and First 1,000 Day Promise Certification

NEW YORK, Oct. 24, 2023 /PRNewswire/ -- Today ByHeart, the next-generation baby nutrition company, announced it is the first and only US-made infant formula brand to be awarded Clean Label Project's coveted First 1,000 Day Promise Certification, demonstrating its commitment to providing clean, safe, and healthy infant formula to families across the nation. This certification is the latest in ByHeart's series of industry-first achievements and underscores the company's dedication to advancing and improving infant nutrition by setting new benchmarks for the category at large.

"We are thrilled to receive this recognition from Clean Label Project," said Ron Belldegrun, CEO and Co-Founder of ByHeart. "At ByHeart, we believe in holistic innovation at every touchpoint - from science  and sourcing, to manufacturing processes and quality standards. While infant formula is the most highly regulated food in the world, we feel that it's also the responsibility of the manufacturers to continuously raise the bar and set even higher standards for quality, testing, and safety. We built our formula from scratch because we're obsessed with innovating and improving on behalf of families everywhere. This certification validates our commitment to providing the best nutrition to the most important people in the world, our babies."

ByHeart was the first infant formula brand to receive Clean Label Project's Purity Award in 2021, signifying the highest tier of purity in manufacturing and quality. Because ByHeart owns its manufacturing process, they have full oversight of their supply chain and are uniquely positioned to work directly with their suppliers to source the highest quality ingredients that meet their Farm to Formula standards.

"ByHeart's focus on purity and surpassing regulations required by the FDA makes it a worthy recipient of our First 1,000 Day Promise Certification," said Jaclyn Bowen, Executive Director for Clean Label Project. "We believe that brands like ByHeart play a critical role in addressing the growing consumer concern of industrial and environmental contaminants and toxins in both food and consumer products."

ByHeart's First 1,000 Day Promise Certification is a testament to the company's dedication to providing the best possible nutrition to infants and young children. By prioritizing purity and transparency, ByHeart is setting the standard for the infant nutrition industry and demonstrating its responsibility to the health and wellness of its customers.

For more information on ByHeart, visit https://byheart.com. And for more information on Clean Label Project or i's First 1,000 Days Certification, visit https://cleanlabelproject.org/.